/* ============ SENSEI — design tokens ============ */
:root{
  --ink:#0B0B0C;
  --paper:#FFFFFF;
  --alt:#F2F3F5;
  --red:#E63311;
  --red-dark:#C22A0C;
  --green:#0C9A63;
  --green-soft:#E2F5EC;
  --slate:#111519;
  --gray:#5A5F66;
  --line:#E4E6EA;
  --radius:14px;
  --shadow:0 2px 6px rgba(11,11,12,.06), 0 24px 48px -16px rgba(11,11,12,.14);
  --font-display:'Anton',sans-serif;
  --font-body:'Archivo',sans-serif;
  --font-mono:'IBM Plex Mono',monospace;
}
*{margin:0;padding:0;box-sizing:border-box}
html,body{overflow-x:clip}
html{scroll-behavior:smooth}
body{font-family:var(--font-body);color:var(--ink);background:var(--paper);line-height:1.55;-webkit-font-smoothing:antialiased}
img{max-width:100%;display:block}
a{color:inherit;text-decoration:none}
::selection{background:var(--red);color:#fff}

/* type */
.display{font-family:var(--font-display);font-weight:400;text-transform:uppercase;line-height:.96;letter-spacing:.01em}
h1.display{font-size:clamp(2.6rem,7.2vw,5.4rem)}
h2.display{font-size:clamp(2rem,4.6vw,3.4rem)}
h3.display{font-size:clamp(1.3rem,2.4vw,1.7rem)}
.eyebrow{font-family:var(--font-mono);font-size:.72rem;font-weight:600;letter-spacing:.18em;text-transform:uppercase;color:var(--red);display:flex;align-items:center;gap:.55rem}
.eyebrow::before{content:"";width:22px;height:2px;background:var(--red)}
.eyebrow.center{justify-content:center}
.eyebrow.center::after{content:"";width:22px;height:2px;background:var(--red)}
.sub{color:var(--gray);font-size:1.06rem;max-width:56ch}
.mono{font-family:var(--font-mono)}
.accent{color:var(--red)}
.win{color:var(--green)}

/* layout */
.wrap{max-width:1140px;margin:0 auto;padding:0 22px}
section{padding:88px 0}
.section-head{display:flex;flex-direction:column;gap:14px;align-items:center;text-align:center;margin-bottom:54px}
.section-head>*{max-width:100%;min-width:0}
.hero-copy>*{max-width:100%;min-width:0}
.dark{background:var(--slate);color:#fff}
.dark .sub{color:#A6ADB5}
.alt-bg{background:var(--alt)}

/* buttons */
.btn{display:inline-flex;align-items:center;justify-content:center;gap:.6rem;font-family:var(--font-body);font-weight:800;font-size:1.02rem;letter-spacing:.01em;padding:1rem 2.1rem;border-radius:999px;border:0;cursor:pointer;transition:transform .15s ease,box-shadow .15s ease,background .15s ease;white-space:nowrap}
.btn-red{background:var(--red);color:#fff;box-shadow:0 10px 24px -8px rgba(230,51,17,.55)}
.btn-red:hover{background:var(--red-dark);transform:translateY(-2px)}
.btn-red:active{transform:translateY(0)}
.btn-ghost{background:transparent;color:var(--ink);border:2px solid var(--ink)}
.dark .btn-ghost{color:#fff;border-color:#fff}
.btn-big{font-size:1.15rem;padding:1.2rem 2.8rem}
.btn .arrow{transition:transform .15s ease}
.btn:hover .arrow{transform:translateX(4px)}
.micro-trust{font-family:var(--font-mono);font-size:.7rem;color:var(--gray);letter-spacing:.04em;margin-top:.8rem}

/* ============ top bar ============ */
.topbar{position:sticky;top:0;z-index:60;background:rgba(255,255,255,.92);backdrop-filter:blur(10px);border-bottom:1px solid var(--line)}
.topbar .wrap{display:flex;align-items:center;justify-content:space-between;height:64px}
.logo{display:flex;align-items:center;gap:.55rem;font-family:var(--font-display);font-size:1.35rem;letter-spacing:.02em}
.logo .mark{width:30px;height:30px;background:var(--ink);color:#fff;border-radius:8px;display:grid;place-items:center;font-size:1rem;position:relative}
.logo .mark::after{content:"";position:absolute;inset:-3px;border:2px solid var(--red);border-radius:10px;opacity:0;transition:opacity .2s}
.logo:hover .mark::after{opacity:1}
.topbar .btn{padding:.6rem 1.4rem;font-size:.9rem}

/* ============ hero ============ */
.hero{padding:76px 0 90px;overflow:hidden}
.hero .wrap{display:grid;grid-template-columns:1.05fr .95fr;gap:56px;align-items:center}
.hero-copy{display:flex;flex-direction:column;gap:22px;align-items:flex-start}
.hero-copy .display .underline{position:relative;white-space:nowrap}
.hero-copy .display .underline::after{content:"";position:absolute;left:-.05em;right:-.05em;bottom:.02em;height:.22em;background:var(--red);z-index:-1;transform:scaleX(0);transform-origin:left;animation:draw .5s .9s ease forwards}
@keyframes draw{to{transform:scaleX(1)}}
.hero-stats{display:flex;gap:30px;margin-top:6px}
.hero-stat .num{font-family:var(--font-mono);font-weight:700;font-size:1.5rem}
.hero-stat .lbl{font-size:.78rem;color:var(--gray)}

/* the signature — google results mockup, your business climbs to #1 */
.serp-card{background:var(--paper);border:1px solid var(--line);border-radius:22px;padding:20px;box-shadow:var(--shadow);position:relative}
.serp-search{display:flex;align-items:center;gap:.7rem;border:2px solid var(--line);border-radius:999px;padding:.75rem 1.2rem;font-size:.98rem;font-weight:500;color:var(--ink);margin-bottom:14px}
.serp-search svg{width:18px;height:18px;stroke:var(--gray);flex-shrink:0}
.serp-search .mic{margin-left:auto;stroke:var(--red)}
.serp-maplabel{font-family:var(--font-mono);font-size:.64rem;letter-spacing:.12em;text-transform:uppercase;color:var(--gray);margin:2px 4px 8px}
.serp-rows{position:relative;height:305px}
.serp-row{position:absolute;left:0;right:0;height:53px;display:flex;align-items:center;gap:12px;padding:0 12px;border-radius:12px;background:var(--paper);transition:transform .7s cubic-bezier(.22,1,.36,1),background .4s,box-shadow .4s}
.serp-row .pos{font-family:var(--font-mono);font-weight:700;font-size:.85rem;width:30px;height:30px;border-radius:8px;display:grid;place-items:center;background:var(--alt);color:var(--gray);flex-shrink:0;transition:background .4s,color .4s}
.serp-row .biz{min-width:0}
.serp-row .nm{font-weight:700;font-size:.92rem;white-space:nowrap;overflow:hidden;text-overflow:ellipsis}
.serp-row .meta{font-size:.74rem;color:var(--gray)}
.serp-row .meta .stars{color:#F5A623}
.serp-row.you{background:var(--ink);color:#fff;box-shadow:0 10px 26px -10px rgba(11,11,12,.45);z-index:2}
.serp-row.you .meta{color:#A6ADB5}
.serp-row.you .pos{background:var(--red);color:#fff}
.serp-row.you.top .pos{background:var(--green)}
.you-chip{margin-left:auto;background:var(--red);color:#fff;font-family:var(--font-mono);font-size:.6rem;font-weight:700;letter-spacing:.1em;padding:.35rem .7rem;border-radius:999px;white-space:nowrap;transition:background .4s}
.serp-row.top .you-chip{background:var(--green)}
.serp-day{display:flex;justify-content:space-between;align-items:center;margin-top:14px;font-family:var(--font-mono);font-size:.7rem;color:var(--gray)}
.serp-day .day{color:var(--ink);font-weight:700}
.serp-day .track{flex:1;height:3px;background:var(--line);margin:0 14px;border-radius:2px;overflow:hidden}
.serp-day .track i{display:block;height:100%;background:var(--green);width:0;transition:width .7s ease}
/* static before/after serp cards (proof) */
.serp-static{background:var(--paper);border:1px solid var(--line);border-radius:18px;padding:18px;box-shadow:var(--shadow)}
.serp-static .serp-search{padding:.55rem 1rem;font-size:.85rem;margin-bottom:10px}
.s-row{display:flex;align-items:center;gap:10px;padding:.6rem 10px;border-radius:10px}
.s-row .pos{font-family:var(--font-mono);font-weight:700;font-size:.78rem;width:26px;height:26px;border-radius:7px;display:grid;place-items:center;background:var(--alt);color:var(--gray);flex-shrink:0}
.s-row .nm{font-weight:700;font-size:.85rem}
.s-row .meta{font-size:.7rem;color:var(--gray)}
.s-row .meta .stars{color:#F5A623}
.s-row.you{background:var(--ink);color:#fff}
.s-row.you .meta{color:#A6ADB5}
.s-row.you .pos{background:var(--red);color:#fff}
.s-row.you.win .pos{background:var(--green)}
.s-row.dim{opacity:.55}
.s-ellipsis{text-align:center;color:var(--gray);font-family:var(--font-mono);font-size:.8rem;padding:.3rem 0;letter-spacing:.3em}

/* ============ marquee ============ */
.marquee-band{border-top:1px solid var(--line);border-bottom:1px solid var(--line);padding:18px 0;overflow:hidden;background:var(--paper)}
.marquee{display:flex;gap:52px;width:max-content;animation:scroll 30s linear infinite}
.marquee span{font-family:var(--font-mono);font-size:.8rem;letter-spacing:.14em;text-transform:uppercase;color:var(--gray);display:flex;align-items:center;gap:52px}
.marquee span::after{content:"·";color:var(--red)}
@keyframes scroll{to{transform:translateX(-50%)}}

/* ============ problem (dark) ============ */
.problem{background:var(--slate) url('assets/topo.jpg') center/cover;background-blend-mode:soft-light;color:#fff}
.problem-stats{display:grid;grid-template-columns:repeat(3,1fr);gap:26px;margin-top:50px}
.p-stat{border:1px solid #262C33;border-radius:var(--radius);padding:28px;background:rgba(17,21,25,.72)}
.p-stat .num{font-family:var(--font-mono);font-weight:700;font-size:2.6rem;color:var(--red);line-height:1}
.p-stat .num .pct{font-size:1.4rem}
.p-stat p{color:#A6ADB5;font-size:.92rem;margin-top:10px}

/* ============ steps / diagram ============ */
.steps-diagram{margin:0 auto;display:block;max-width:980px;width:100%;height:auto}
.step-cards{display:grid;grid-template-columns:repeat(3,1fr);gap:26px;margin-top:44px}
.step-card{background:var(--paper);border:1px solid var(--line);border-radius:var(--radius);padding:30px}
.step-card .n{font-family:var(--font-mono);font-size:.72rem;color:var(--red);letter-spacing:.14em}
.step-card h3{font-size:1.2rem;font-weight:800;margin:10px 0 8px}
.step-card p{color:var(--gray);font-size:.94rem}

/* ============ tools grid ============ */
.tools{display:grid;grid-template-columns:repeat(3,1fr);gap:22px}
.tool{background:var(--paper);border:1px solid var(--line);border-radius:var(--radius);padding:26px;transition:transform .2s ease,box-shadow .2s ease;position:relative;overflow:hidden}
.tool:hover{transform:translateY(-4px);box-shadow:var(--shadow)}
.tool .ico{width:44px;height:44px;border-radius:11px;background:var(--alt);display:grid;place-items:center;margin-bottom:16px}
.tool .ico svg{width:22px;height:22px;stroke:var(--ink)}
.tool h3{font-size:1.05rem;font-weight:800;margin-bottom:6px}
.tool p{color:var(--gray);font-size:.9rem}
.tool.feature{background:var(--ink);color:#fff;border-color:var(--ink)}
.tool.feature .ico{background:#22272D}
.tool.feature .ico svg{stroke:var(--red)}
.tool.feature p{color:#A6ADB5}

/* ============ proof ============ */
.proof-pair{display:grid;grid-template-columns:1fr auto 1fr;gap:24px;align-items:center;max-width:900px;margin:0 auto}
.proof-arrow{font-family:var(--font-mono);color:var(--red);font-size:1.6rem;font-weight:700}
.proof-label{text-align:center;font-family:var(--font-mono);font-size:.72rem;letter-spacing:.12em;text-transform:uppercase;margin-top:14px;color:var(--gray)}
.mini-grid{display:grid;grid-template-columns:repeat(5,1fr);gap:5px;background:var(--slate);padding:16px;border-radius:14px}
.mini-cell{aspect-ratio:1;border-radius:6px;display:grid;place-items:center;font-family:var(--font-mono);font-size:.72rem;font-weight:700}
.count-row{display:grid;grid-template-columns:repeat(3,1fr);gap:26px;max-width:820px;margin:56px auto 0}
.count-stat{text-align:center}
.count-stat .num{font-family:var(--font-mono);font-weight:700;font-size:2.8rem;color:var(--green)}
.count-stat .lbl{font-size:.85rem;color:var(--gray);margin-top:4px}
.founding-note{max-width:640px;margin:44px auto 0;text-align:center;font-size:.86rem;color:var(--gray);border:1px dashed var(--line);border-radius:var(--radius);padding:18px 24px}
.founding-note b{color:var(--ink)}

/* ============ faces band ============ */
.faces{display:grid;grid-template-columns:repeat(3,1fr);gap:22px}
.face{position:relative;border-radius:var(--radius);overflow:hidden;aspect-ratio:1}
.face img{width:100%;height:100%;object-fit:cover;transition:transform .4s ease}
.face:hover img{transform:scale(1.04)}
.face .tag{position:absolute;left:14px;bottom:14px;background:rgba(11,11,12,.82);backdrop-filter:blur(6px);color:#fff;font-family:var(--font-mono);font-size:.7rem;letter-spacing:.1em;text-transform:uppercase;padding:.5rem .9rem;border-radius:8px}
.face .tag b{color:var(--green)}

/* ============ compare table ============ */
.table-scroll{overflow-x:auto;-webkit-overflow-scrolling:touch;max-width:880px;margin:0 auto}
.compare{width:100%;border-collapse:separate;border-spacing:0;min-width:560px;font-size:.94rem}
.compare th,.compare td{padding:15px 18px;text-align:center;border-bottom:1px solid var(--line)}
.compare th{font-family:var(--font-mono);font-size:.72rem;letter-spacing:.12em;text-transform:uppercase;color:var(--gray)}
.compare td:first-child,.compare th:first-child{text-align:left}
.compare .col-sensei{background:var(--ink);color:#fff}
.compare thead .col-sensei{border-radius:12px 12px 0 0;color:#fff;font-weight:700}
.compare tbody tr:last-child .col-sensei{border-radius:0 0 12px 12px}
.compare .x{color:#C0392B;font-weight:700}
.compare .ok{color:var(--green);font-weight:700}
.compare .col-sensei .ok{color:#3DDC97}

/* ============ pricing ============ */
.pricing-cards{display:grid;grid-template-columns:1fr 1fr;gap:26px;max-width:880px;margin:0 auto;align-items:start}
.price-card{border:1px solid var(--line);border-radius:20px;padding:36px;background:var(--paper);position:relative}
.price-card.pro{border:3px solid var(--ink);box-shadow:var(--shadow)}
.pop-badge{position:absolute;top:-15px;left:50%;transform:translateX(-50%);background:var(--red);color:#fff;font-family:var(--font-mono);font-size:.66rem;font-weight:700;letter-spacing:.12em;padding:.45rem 1.1rem;border-radius:999px;white-space:nowrap}
.price-card .plan-name{font-family:var(--font-display);font-size:1.5rem;text-transform:uppercase}
.price-card .plan-tag{color:var(--gray);font-size:.9rem;margin-top:2px}
.price-line{display:flex;align-items:baseline;gap:6px;margin:20px 0 6px}
.price-line .amt{font-family:var(--font-mono);font-weight:700;font-size:3.2rem;line-height:1}
.price-line .per{color:var(--gray)}
.price-card ul{list-style:none;margin:22px 0 26px;display:flex;flex-direction:column;gap:12px}
.price-card li{display:flex;gap:.65rem;align-items:flex-start;font-size:.94rem}
.price-card li::before{content:"✓";color:var(--green);font-weight:800;flex-shrink:0}
.price-card .btn{width:100%;white-space:normal}
.pricing-cards>*{min-width:0}
.addon-strip{max-width:880px;margin:30px auto 0;border:1px dashed var(--line);border-radius:var(--radius);padding:20px 26px;display:flex;align-items:center;justify-content:space-between;gap:18px;flex-wrap:wrap}
.addon-strip .mono{font-size:.78rem;color:var(--gray)}
.addon-strip b{color:var(--red)}

/* ============ faq ============ */
.faq{max-width:760px;margin:0 auto}
.faq-item{border-bottom:1px solid var(--line)}
.faq-item summary{cursor:pointer;padding:22px 0;font-weight:800;font-size:1.02rem;list-style:none;display:flex;justify-content:space-between;align-items:center;gap:16px}
.faq-item summary::-webkit-details-marker{display:none}
.faq-item summary::after{content:"+";font-family:var(--font-mono);color:var(--red);font-size:1.3rem;transition:transform .2s}
.faq-item[open] summary::after{transform:rotate(45deg)}
.faq-item p{color:var(--gray);padding-bottom:22px;font-size:.95rem;max-width:60ch}

/* ============ final cta ============ */
.final{background:var(--slate) url('assets/topo.jpg') center/cover;background-blend-mode:soft-light;text-align:center;color:#fff;padding:110px 0}
.final .display{font-size:clamp(2.4rem,6vw,4.6rem)}
.final .sub{margin:20px auto 34px}

/* ============ footer ============ */
footer{background:var(--ink);color:#8B939C;padding:54px 0 40px;font-size:.85rem}
footer .wrap{display:flex;justify-content:space-between;gap:30px;flex-wrap:wrap}
footer .logo{color:#fff;font-size:1.1rem}
footer .logo .mark{background:#22272D}
footer nav{display:flex;gap:26px;flex-wrap:wrap}
footer a:hover{color:#fff}
footer .legal{width:100%;border-top:1px solid #22272D;margin-top:34px;padding-top:22px;font-family:var(--font-mono);font-size:.7rem;line-height:1.8}

/* ============ scroll reveal ============ */
.reveal{opacity:0;transform:translateY(26px);transition:opacity .6s ease,transform .6s ease}
.reveal.in{opacity:1;transform:none}

/* ============ FUNNEL (start.html) ============ */
.funnel-body{min-height:100svh;display:flex;flex-direction:column;background:var(--alt)}
.funnel-top{background:var(--paper);border-bottom:1px solid var(--line);padding:14px 0}
.funnel-top .wrap{display:flex;align-items:center;justify-content:space-between}
.funnel-top .pct{font-family:var(--font-mono);font-size:.78rem;font-weight:700;color:var(--red)}
.progress{height:5px;background:var(--line)}
.progress .bar{height:100%;background:var(--red);width:0;transition:width .45s ease}
.screen{flex:1;display:none;align-items:center;justify-content:center;padding:40px 22px}
.screen.active{display:flex;animation:screenIn .35s ease}
@keyframes screenIn{from{opacity:0;transform:translateY(14px)}to{opacity:1;transform:none}}
.screen-inner{width:100%;max-width:560px;display:flex;flex-direction:column;gap:18px;text-align:center;align-items:center}
.screen-inner h1{font-size:clamp(1.6rem,4.5vw,2.3rem);font-weight:800;line-height:1.15}
.screen-inner .hint{color:var(--gray);font-size:.95rem}
.f-input{width:100%;padding:1.1rem 1.3rem;font-size:1.1rem;font-family:var(--font-body);border:2px solid var(--line);border-radius:14px;outline:none;text-align:center;background:var(--paper);transition:border-color .15s}
.f-input:focus{border-color:var(--ink)}
.yn{display:grid;grid-template-columns:1fr 1fr;gap:14px;width:100%}
.yn button{padding:1.3rem;font-size:1.05rem;font-weight:800;font-family:var(--font-body);border:2px solid var(--line);background:var(--paper);border-radius:14px;cursor:pointer;transition:all .15s}
.yn button:hover{border-color:var(--ink);transform:translateY(-2px)}
.secure-note{font-family:var(--font-mono);font-size:.68rem;color:var(--gray);display:flex;align-items:center;gap:.45rem}
.secure-note::before{content:"🔒";font-size:.8rem}
/* splash benefits */
.splash-benefits{display:grid;grid-template-columns:1fr 1fr;gap:12px;width:100%;text-align:left}
.sb{display:flex;gap:.7rem;align-items:flex-start;background:var(--paper);border:1px solid var(--line);border-radius:12px;padding:14px;font-size:.8rem;line-height:1.4;color:var(--gray)}
.sb b{color:var(--ink)}
.sb-ico{font-size:1.05rem;flex-shrink:0}
@media(max-width:560px){.splash-benefits{grid-template-columns:1fr}}
/* analyzing */
.scan-box{width:100%;background:var(--slate);border-radius:18px;padding:28px;color:#fff;text-align:left;position:relative;overflow:hidden}
.scan-box::after{content:"";position:absolute;left:0;right:0;height:3px;background:linear-gradient(90deg,transparent,var(--red),transparent);animation:scan 2.1s ease-in-out infinite;top:0}
@keyframes scan{0%{top:0}50%{top:calc(100% - 3px)}100%{top:0}}
.scan-line{display:flex;align-items:center;gap:.7rem;font-family:var(--font-mono);font-size:.82rem;padding:.55rem 0;color:#8B939C;opacity:0;transform:translateX(-8px);transition:all .3s}
.scan-line.on{opacity:1;transform:none}
.scan-line.on .tick{color:var(--green)}
.scan-line .tick{width:16px}
/* plans in funnel */
.f-plans{display:flex;flex-direction:column;gap:18px;width:100%}
.f-plan{border:2px solid var(--line);border-radius:18px;padding:26px;background:var(--paper);text-align:left;cursor:pointer;position:relative;transition:all .15s}
.f-plan:hover{transform:translateY(-2px)}
.f-plan.pro{border-color:var(--red);box-shadow:0 12px 32px -12px rgba(230,51,17,.35)}
.f-plan .row{display:flex;justify-content:space-between;align-items:flex-start}
.f-plan .amt{font-family:var(--font-mono);font-weight:700;font-size:2rem;color:var(--red)}
.f-plan .amt small{font-size:.85rem;color:var(--gray)}
.f-plan ul{list-style:none;margin-top:14px;display:flex;flex-direction:column;gap:8px;font-size:.88rem}
.f-plan li::before{content:"✓ ";color:var(--green);font-weight:800}
/* addons */
.addon-card{border:2px solid var(--line);border-radius:14px;padding:18px 20px;background:var(--paper);display:flex;justify-content:space-between;align-items:center;gap:14px;cursor:pointer;text-align:left;transition:all .15s;width:100%}
.addon-card.sel{border-color:var(--ink);background:var(--green-soft)}
.addon-card .nm{font-weight:800;font-size:.95rem}
.addon-card .ds{color:var(--gray);font-size:.8rem}
.addon-card .pr{font-family:var(--font-mono);font-weight:700;white-space:nowrap}
.bundle-card{border:2px solid var(--red);border-radius:16px;padding:22px;background:#FFF4F1;width:100%;text-align:left;cursor:pointer;transition:all .15s}
.bundle-card.sel{background:var(--red);color:#fff}
.bundle-card.sel .mono{color:#FFD6CC}
.order-summary{width:100%;background:var(--paper);border:1px solid var(--line);border-radius:16px;padding:22px;text-align:left;font-size:.92rem}
.order-summary .row{display:flex;justify-content:space-between;padding:.45rem 0;border-bottom:1px dashed var(--line)}
.order-summary .row:last-child{border:0;font-weight:800;font-size:1.05rem}
@media (prefers-reduced-motion:reduce){
  *,*::before,*::after{animation-duration:.01ms!important;animation-iteration-count:1!important;transition-duration:.01ms!important}
}
/* ============ responsive ============ */
@media(max-width:900px){
  .hero .wrap{grid-template-columns:1fr;gap:40px}
  .problem-stats,.step-cards,.tools,.faces{grid-template-columns:1fr 1fr}
  .pricing-cards{grid-template-columns:1fr}
  .proof-pair{grid-template-columns:1fr;gap:10px}
  .proof-arrow{transform:rotate(90deg);text-align:center}
}
@media(max-width:640px){
  .steps-diagram{display:none}
}
@media(max-width:600px){
  section{padding:60px 0}
  .problem-stats,.step-cards,.tools,.faces{grid-template-columns:1fr}
  .count-row{grid-template-columns:1fr;gap:30px}
  .hero{padding:48px 0 60px}
  .hero-stats{flex-wrap:wrap;gap:18px}
  .compare{font-size:.8rem}
  .compare th,.compare td{padding:10px 8px}
}